Category Archives: Business Development

Five Fun Customer Perks to Set You Apart in the Marketplace

It’s always fun to surprise and delight your customers. This puts a smile on your client’s face, boosts loyalty, and is fun for your employees too. Here are five ways to surprise and delight your customers with inexpensive perks. Handwritten … Continue reading

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How to Evaluate Your Marketing Spend

One of the most important success factors of small businesses is the ability to generate revenue, and to do that, most businesses need to market their services and products to bring in new customers and sales. The challenge for small … Continue reading

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Three Super-Easy Ways to Boost Your Revenue for 2018

Every business has a gold mine in its current customer base. But not all business owners remember to mine this gold because they are too busy trying to attract new customers or developing new products or services. This is the … Continue reading

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How to Write Your Mission Statement

Mission statements are not just for large corporations. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. It can not only re-connect you with your “why,” it can also … Continue reading

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Spice Up Your Marketing with Storytelling

One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories … Continue reading

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How to Beat Procrastination

How to Beat Procrastination Would you call yourself a procrastinator?  If so, you’re not alone, and with our to-do-lists growing daily, the percentage of people who procrastinate chronically has increased over the last few decades. There’s a difference between procrastinating and … Continue reading

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Is It Profitable to Blog?

Is It Profitable to Blog? One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be … Continue reading

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Cool Apps: Amazon Echo

Cool Apps: Amazon Echo Did you ever want a secretary that could answer questions all day? While Amazon’s Echo product can’t fetch coffee, it can perform all sorts of digital tasks that come up in daily life at work and … Continue reading

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Could Your Business Survive a Disaster?

Could Your Business Survive a Disaster? As business owners, we want to remain optimistic about our business’s future. But life can happen, and we need to be prepared.  A good business owner thinks about all the risks to their business … Continue reading

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The Power of Influencer Marketing

The Power of Influencer Marketing One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid … Continue reading

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