Category Archives: Profitability Tips

Is It Profitable to Blog?

Is It Profitable to Blog? One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be … Continue reading

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The Power of Influencer Marketing

The Power of Influencer Marketing One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid … Continue reading

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Do You Have Past Due Accounts?

Do You Have Past Due Accounts? If you perform a service or ship a product before you get paid, then you likely have a balance in your Accounts Receivable account. If customers pay when their invoice is due, all is … Continue reading

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Eight Ways to Increase Your Profits

Eight Ways to Increase Your Profits Increasing your profits might sound like it’s an unattainable dream just out of your reach. But there are a finite number of ways that profits can be increased. Once you understand what they are, … Continue reading

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The Death of the Annual Performance Review

The Death of the Annual Performance Review If you have employees, you probably also have a process to help them understand how they are doing on their job performance. There’s a new trend in large companies to kill the annual … Continue reading

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Five Digital Marketing Trends to Get More Customers

Online marketing is a large component of marketing for many small businesses.  There are many aspects to online marketing that you’ll want to consider for your business.  Here are just five for your consideration. Content Marketing Content marketing is huge, … Continue reading

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Five Numbers You Should Know About Your 2016 Performance

Before we get too far into 2017, let’s take a look back at 2016 results and five meaningful numbers you may want to discover about your business’s performance.  To start, grab your 2016 income statement, or better yet, give us … Continue reading

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Understanding Payment Terms

If there is a period of time between when your customers receive your goods or services and when they pay for them, then several things are true: You have a balance in Accounts Receivable on your balance sheet that represents … Continue reading

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Is There Really a 4-Hour Workweek?

Is There Really a 4-Hour Workweek? Tim Ferriss made the 4-hour workweek a popular concept in his 2007 book.  But is there such a thing, and more importantly, can business owners like you and me cash in on it?  As … Continue reading

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A Quick Primer on Crowdfunding

A Quick Primer on Crowdfunding An interesting way to fund your dream project, whether you are a startup or a more established business, is to consider crowdfunding.  Crowdfunding is when many people provide the money in small amounts for a … Continue reading

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